Calliope Studio Co is an artist collective in the SF Bay Area founded by young women with a passion for creating products that speak to their identity. I collaborated with them to create a brand identity that reflected who they were and appealed to an upscale customer base. The result is young and edgy with a touch of sophistication that spans generational divides.
Calliope Studio Co Social Strategy
The social strategy of Calliope Studio Co focused on meeting customers where they were. In this case, our target demographic was on Pinterest. We targeted them with value-added educational content that linked back to the e-commerce website through blog articles. We A/B tested different stylistic identities to capture different audiences and appeal to the Pinterest algorithm for higher ranking. The Pinterest account currently sits with over 12,000 monthly viewers.
