For this project in my 400 level marketing class, I was assigned a real-world event to create a digital marketing plan for. My organization was the Builders of Southern Oregon (BASO), a local union that puts on a trade show open to the public in the Jackson County Expo annually. 2019 was the first year that the BASO included a tiny home building competition where middle to high school-aged students collaborated with local tradespeople to build houses for local homeless shelters.
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